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Event Details
Topic:
“Pushing Boundaries: NFC enables e-wallet and mobile advertising
opportunities” and China Global Mobile Internet Conference Debrief
Confirmed Speakers:
Roger Chen,Vice President, FarEasTone
Polo Wu, Director, Interactive, Starcom
Laurent Renard, CEO, TORO Development
Confirmed Attendees:
http://www.facebook.com/event.php?eid=208898295806327
Moderator:
Nicole Scott, Editor, NetbookNews
Program:
6-6.30pm - check-in
6.30-7.30pm - networking time
7.30-8.00pm - "Fireside Chat" Panel Discussion and Q&A*
After 8.00pm - networking
* No presentations, it's a fireside chat format followed by Q&A
Details:
"NFC & Mobile Advertising"
Pull don’t Push: How will NFC Smart Posters affect advertising and
marketing? Mobile contactless services and NFC Smart Posters are about
to change people’s daily lives. NFC built into the Nexus S and the
iPhone 5.0 heralds the start of contactless credit cards, opening the
door to a whole new arena of mobile commerce, allowing users to carry
cash and credit inside e-wallet applications. NFC software front-end
platforms which focus on the end user experience will be very attractive
for operators, advertisers and direct marketers.
Our speakers will present insights from the perspective of the telecommunication carrier (FarEasTone), brand and d agency (Starcom, Coca-Cola, Procter & Gamble) and the software front-end which enables mobile advertising on the phone (Toro Development).
We will also share the latest news from the GMIC conference in Beijing.
Attendee List
Sort by: Date | First Name | Last Name
When & Where
NemoBurgers 尼莫漢堡
No.53, Lane 290, GuangFu S.Road (MRT SunYat-Sen Memorial Station, Exit 2)
台北市光復南路290巷53號(近國父紀念館站2號出口)
Taipei,
T'ai Pei 106
Taiwan
Monday, May 2, 2011 at 6:30 PM (GMT+0800)
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